What Are Some of the Best Practices Used in Organizing Successful Events?

EventPlan-300x228Event planning can be very daunting especially if you haven’t tried putting together any social gathering before. With so many details involved in event organizing, your biggest challenge is how to pull through a successful and memorable social function. Now if you are planning to set up corporate functions such as product launches, seminars and conferences, you may want to check out these best practices that will help make your event more meaningful.

Ensure Effective Communication Channel

We rarely put together social events in isolation. In most cases, we work with a team of people to whom various tasks can be delegated. For one, it would be quite impossible for you to take care of everything knowing that there are various aspects involved in event management. Now when working with a team of professionals, you cannot simply assume that everyone knows what the event is all about. Even event management companies would agree that proper communication channel must be implemented in order to ensure a more organized event.

Successful Online Business – Latest Practical Ways to Increase Your Business With Internet Marketing

12667595_sAdvertising is one way of getting your business noticed offline. But, have you considered getting noticed on the internet? One of the best ways to do this is to use and develop a knack for article marketing. I have been where you are now, wondering how to bring in more sales. I tell you from personal experience that article marketing has been the best way I’ve gotten customers and coaching students. If you are really serious about getting more customers, I encourage you to learn about marketing on the internet. Here are some practical ways to increase your business using the World Wide Web:

1. Specifically define your audience. This is one building block of internet marketing that needs to be first and foremost in your mind. If you desire that your articles are highly focused on the needs, desires and demands of your ideal prospects, assure that your content will be read by giving your readers information that truly interests them. Keep yourself enlightened and aware of what truly interests your ideal prospects. They are the ones reading your articles.

2. Start engaging discussions with your readers through your blog and in online forums and discussion boards. Remember to post your answers and statements to their questions and concerns in these electronic ways of communicating. As you visit these places where people are asking for help, when acceptable according to the rules of the forum or discussion board, in your signature include your website address. This is what will get you traffic hits to your website and of course will lead to sales.

3. Research your topics. Can you ever know too much about the latest information in your expertise? I doubt it. Everyday new information and breakthroughs are being discovered. That is the type of information you want to share with your readers that makes you be seen as a credible and dependable business source. As you assure that you equip yourself with the latest information or issues that might directly impact your chosen market, you can create new information products or services to sell. This all happens because of routinely doing research.

4. As you share your expertise, provide information in a brief, succinct format. Internet users appreciate concise information in a bulleted or numbered format that is easily scannable. They also appreciate content that is easy to understand. When you deliver information to them using the method they prefer to receive it in, namely in no more than 450 words, they can get the news and then turn to doing other tasks of equal importance to them. This is a great way to build a meaningful business relationship with them.

Launching A New Product? 5 Necessary Questions to Ask

The launch of a new product is often the end-result of intensive research, planning, and strategising. While this may not be a problem for large organisations with dedicated marketing teams and generous budgets, it can be quite the challenge for the cash-strapped, overworked small business owner to get the right balance.

product_launchBut by asking 5 simple questions about your product, you can have the foundation of a product launch strategy within minutes.

1. Is your product tangible or digital/intangible?

Tangible products can be held and felt, intangible products cannot. If your product is tangible, you would need to consider logistics, for example, storage, transport and delivery. Think about how delivering your products to a broader audience will influence your delivery costs. And will you need more storage space to hold higher stock levels?

Intangible and digital products, therefore, may be less complicated to sell via the Internet than their tangible counterparts.

2. Does your product have search or material characteristics?

Search characteristics imply that your potential customers can decide to purchase your product or service purely by viewing information about it. For example, you’re able to purchase a holiday simply by viewing pictures of the accommodation and customer reviews. A holiday, therefore. has search characteristics.

Products that need further evaluation through smell, taste, touch or sound have material characteristics. When planning your launch strategy for material products, consider whether potential customers would need to have “testers” before buying. If yes, you may need to support your online launch with traditional methods to allow your customers to experience the product.

3. In which stage of the Product Life Cycle (PLC) is your product?

In the introductory stage of the PLC, the product is introduced to your target market. Your launch strategy should create a need within potential customers and marketing activities may include heavy expenditure in advertising to create an awareness of the brand or product and communicate its benefits

In the growth stage, the brand or product is accepted by a critical mass, and you can concentrate your efforts on maintaining and growing market share as competitors enter the market.

In the maturity stage, competition intensifies. The costs associated with acquiring new customers increase so you should focus on maintaining loyalty. The last stage of the PLC is the decline stage. As sales decline, you can either discontinue the product or reinvent it, thereby restarting a new life cycle.

4. Is your product durable or non-durable?

Durable products are products that are capable of surviving many uses (such as appliances and cars) and non-durables are perishable products that are used up after one or more uses (for example, food). If your product is durable, you may have to focus on customer acquisition strategies instead of retention strategies because repeat purchases are likely to be few and far between.

5. Is your product perceived as a convenience, shopping, or specialty product?

Convenience products are those that the consumer is not willing to spend time, money or effort in locating, evaluating and purchasing, for example, pantyhose and bread. Packaging is important to sell the product.

For shopping products, consumers want to make price, quality and suitability comparisons. They make the time and effort to plan their purchases and the product with the best set of attributes is bought. When product attributes are perceived as similar, price is the deciding factor.

Specialty products are those in which the consumer’s buying behaviour is directed at securing a particular good, service or idea without regard to time, effort and expense. Consumers are loyal to their brand, store and person. They will pay a premium price for their products and will not accept a product substitute.

Putting it all together

The next step in planning your product launch is to characterise your product according to these 5 characteristics.

For example, a tangible, non-durable, shopping product with material characteristics in the introductory stage of the PLC will have a totally dofferent strategy to a digital, durable, speciality product with search characteristics in the maturity stage of the PLC.